Today Color Switch, one of the most popular mobile games of all time, announced a new partnership with Skillz, the worldwide leader in mobile eSports. The collaboration will bring eSports competitions to the millions of daily active users playing Color Switch. With over 100 million peak monthly active users, Color Switch’s audience rivals top eSports such as League of Legends, which is published by Tencent’s Riot Games. In fact, Color Switch is the third fastest growing mobile game in history to reach 150 million downloads, only behind Niantic’s Pokémon GO and Nintendo’s Super Mario Run.
“The proven ability of Skillz to generate 5x revenue for games like Color Switch made this an easy decision,” said David Reichelt, founder of Color Switch. “With the Skillz platform, we’ll turn Color Switch into a full-fledged eSport – giving both amateurs and professionals the opportunity to compete in the game they already love.”
Soon after its first release last January, Color Switch became the No. 1 iOS app in over 150 countries, including the U.S., U.K., and Canada. It was also named “Top Trending Game of 2016” by Google Play. Over 16 months later, Color Switch remains a top 25 game on both iOS and Android. It is continually evolving, with over 50 updates and 2,000 additional levels.
“The creation of organizations such as the NFL and NBA began with games that were the most popular of their time,” said Andrew Paradise, CEO and founder of Skillz. “Today, Color Switch is one of the most popular games in history, and with this partnership, we’re excited for it to transcend gaming to become a sport for millions of players and spectators around the world to enjoy.”
With total downloads approaching 200 million, Color Switch has already garnered a significant viewing audience of more than 5 billion digital impressions from online memes, videos, status updates, shares, and comments. Together with Skillz, the game will soon have an even bigger impact on the world’s 2.6 billion mobile gamers and their fans.
About Color Switch
Color Switch is one of the top mobile games of all time, taking the industry by storm after its launch in January 2016. Having skyrocketed to No. 1 in the iOS App Store in over 150 countries, Color Switch is the third fastest growing mobile game in history, behind only Niantic’s Pokémon GO and Nintendo’s Super Mario Run. The hit game, which continues to be a top 25 most downloaded title on both iOS and Android, was created and developed by David Reichelt.
Skillz is the leading mobile eSports platform, connecting the world’s 2.1 billion mobile gamers through competition. As the eSports provider for over 3,000 game studios, Skillz accounted for more than 30 percent of all eSports prizes awarded in 2016 while broadcasting over 40 million minutes of gameplay to spectators worldwide. Skillz makes games better by powering the competitions that players love and giving developers the chance to turn their game into the next great electronic sport. Founded in 2012, Skillz is headquartered in San Francisco and backed by leading venture capitalists as well as the owners of the New England Patriots, Milwaukee Bucks and New York Mets. To learn more, visit www.skillz.com.